Middle-Aged Makeup

There’s a couple key things to consider when doing makeup for middle-aged women.

First, skin has lost a considerable amount of elasticity. Eyelids are hooded (droopy) toward the outer corners and the lid is crepey, making even a conservative amount of makeup difficult to apply with a consistent texture.

Second, less is more. Heavy application or dark makeup is not flattering, even if they are going clubbing (which is another issue in itself).

Since they have less color in their lips and cheeks and less “glow” due to decreased oil production and slower cellular rejuvenation–the process by which healthy cells are born within your skin and make it to the surface–the goal is to obtain a bright and youthful look.

My #1 priority before makeup application was to do a full brow reconstruction (tweezing, that is). In the end, the face will appeared cleaner and eyes more open and lifted. I used color on top of her brows to make them higher and more arched.

Her additional beauty concerns included nasolabial folds and faded permanent makeup.

Nasolabial folds (AKA “smile lines”)

These “parentheses” around the mouth can be a result of aging. (If you’ve had it all your life, sorry, it’s just what your mama gave you.) The sagging of the skin on the cheeks creates shadows around the mouth. In order to reduce the appearance of the folds, I reduced the dark shadows with foundation a few shades lighter than her skin.


She had eyeliner tattoos that were dark, thick, and faded. Since they had a muted blue hue, I used a sheer coat of muted-orange concealer to cancel out the blue, then used a creamy concealer underneath to match the color to the rest of the eye area.

Since the area around her eyes had fine lines, I opted to use less product and sacrificed a little tattoo still showing. In order to cancel out the color completely, I would have had to use such a thick coat that it would have drawn even more attention.

Lastly, I want to touch on Color Choice.

Going back to point #2, less is more. Dark features such as dark eye color and dark hair set up color choices that can be equally as dark. But, in the case of my middle-aged client, it looked nothing close to youthful or sexy. It just looked plain wrong!

What NOT To Do

Please save your urges to try smokey eyes on your mom’s and grandma’s.


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