Mature Makeup

Makeup for Grandma is definitely different from yours or your mom’s. Two major adjustments in makeup application include the types of products used and the intensity of color:

The types of products used need to be tailored for the characteristics of aged skin.

Foundation: As we age, skin becomes dryer (less oil production and slower natural exfoliation process), so you want to use a dewy or semi-matte liquid foundation. Cream is too heavy and draw attention to dehydration and uneven skin texture. You little to no loose powder to set the foundation.

Matte colors: Generally, you should NOT use shimmer because it can look dated on a older face and will draw more attention to wrinkles and loss of elasticity.  Avoid shimmers mainly in eye shadows and lip color. But, you can venture out with blush because the cheek color is supposed to be transparent anyway and won’t reflect as obviously as the other products.

The intensity of colors should be appropriate for the age of the client, generally speaking. Of course, give more drama to the divas and fashionistas that ask for it.

For a natural look, you want to keep colors neutral in light to medium shades. For my model, who is 65, she had dark hair (thanks to permanent color) and dark eyes, so I could afford to use darker shades of brown. Also, I wanted to contour (push back or cause recession) on the prominent part of her eye socket to make her eyelid appear more like a consistent plane.

How many years younger do you think she looks now?

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